The book is provided at no charge - $9.95 covers the shipping & handling costs for the hard copy
Discover how to get clinicians calling your reps before they make their first cold call
Learn the "raw authenticity" approach that's making B-player reps outperform your top closers
Find out why doing less "traditional" selling is leading to 3x more stakeholder meetings
Learn the counterintuitive approach that turns cautious stakeholders into instant believers
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(Normally $35 on Amazon) FREE For A Limited Time Only - Just pay shipping & handling for the hard copy only.
A MUST-READ FOR MEDTECH EXECUTIVES AFFECTED BY VIRTUAL SELLING
A MUST-READ FOR MEDICAL DEVICE EXECUTIVES AFFECTED BY VIRTUAL SELLING
When Did Selling to Hospitals Become Mission Impossible?
Learn the counterintuitive approach that's helping medtech innovators slash sales cycles in half while multiplying close rates by 2-4X across their entire sales force.
I've been in the medical device business for over 30 years, and I'm mad as hell.
I'm tired of seeing groundbreaking devices that could save lives gathering dust…
All because some materials manager with a spreadsheet decided that staying “contract compliant” with their GPO…
- was more important than patient outcomes, staff satisfaction, or even improved financial outcomes for the hospital.
I'm fed up with watching small, innovative companies get muscled out by industry giants,
not because their products are inferior, but because they can't get their foot in the door.
"Want to see how dangerous this gets?"
Look at what just happened:
Hurricane Helene recently shut down Baxter's North Carolina facility - the plant that produces 70% of America's IV fluids.
Why does one facility make most of our nation's IV fluids?
Because GPO contracts systematically drove every other domestic manufacturer out of the market.
The result? Thousands of surgeries cancelled nationwide.
Millions in lost revenue.
And a stark reminder of how vulnerable our healthcare system has become.
All because of contract compliance systems deliberately designed to eliminate any competitor that does not generate income for the GPO…
What's even worse?
When innovative companies try to break through this wall of bureaucracy, they find traditional sales approaches useless.
Cold calls get blocked.
Emails go unanswered.
And forget about getting past reception - COVID changed all that forever.
It's like watching David fight Goliath - except David's slingshot has been replaced with a foam ball.
But mostly, I'm angry because I know it doesn't have to be this way.
My name is Zane Myers, and I've spent the last three decades fighting this broken system.
Now, I've developed something that's helping innovative medtech companies finally break through.
A system that's allowing these 'Davids' to not just compete with Goliath - but win.
And win big.
This system allows outsiders to present their products directly to key stakeholders, bypassing the gatekeepers and red tape that have been holding them back.
Let's be honest - everyone in healthcare knows this ugly truth:
Right now, in hospitals across America, purchasing decisions that could save millions and improve patient care aren't being made by doctors or clinicians.
In many cases, administration isn't even in the loop.
These decisions are rubber-stamped by purchasing to keep anyone out of the hospital that isn't on the GPO.
- regardless of how dramatic the improvements in outcomes might be.
Here's what's really happening behind closed doors:
Innovative devices that could slash infection rates are being ignored because they're not from "preferred vendors"
Products that could save hospitals millions are being rejected without ever reaching decision-makers
Life-changing technologies are dying in hospital lobbies while bloated competitors maintain their stranglehold
But here's what's even more infuriating:
The old ways of breaking through these barriers?
They're dead.
Gone.
Useless.
- Cold calls? Blocked.
- Drop-ins? Security's gotten stricter.
- Traditional referrals? Good luck getting past voicemail.
Yet somehow, certain medtech companies are not just surviving - they're thriving.
They're getting straight to decision-makers.
They're closing deals faster.
They're growing while others struggle.
What's their secret?
They've discovered what I call the "Video Referral Revolution" - a system that transforms how innovative medical devices get into the right hands.
This isn't theory.
This is battle-tested strategy that's working right now:
• Companies using this system are seeing 3-4x more closed deals
• Sales cycles are being cut in half
• Decision-makers are actually reaching out first
I know because I've helped build it, test it, and perfect it.
After three decades in medtech, developing multiple patented devices, and helping build a company from regional player to $250 million powerhouse (later sold for nearly a billion),
I've learned what works.
More importantly, I've learned what works NOW, in this new virtual landscape.
In my new book, "The Medtech Sales Revolution," I reveal exactly how this system works.
You'll discover:
• The exact framework that's helping companies double sales without hiring a single new rep
• How to create unstoppable momentum using the "Cascading Referral Method"
• Why traditional video marketing fails in healthcare (and what actually works)
• The counterintuitive approach that has clinicians seeking you out
• How to turn your current customers into your most powerful sales force
This isn't just another sales book.
It's a blueprint for breaking through the barriers that are keeping your innovation from the people who need it most.
The best part?
For a limited time, I'm giving away copies of this book to the first 100 medtech executives who request it.
Why free? Let me be completely transparent:
Some of you will take this information, run with it, and transform your business.
That's fantastic - nothing makes us happier than seeing innovative companies succeed with these methods.
But we also know that others will see the power of this approach and think, 'This is exactly what we need, but we don't have the time or resources to implement it quickly.'
That's where we come in.
While the book shows you the complete blueprint, some companies will want expert guidance to accelerate implementation and maximize results.
Yes, I'm genuinely frustrated with the current system, and yes, I want to see more life-changing innovations reach the patients who need them.
But this isn't just altruism - it's good business.
When innovative companies succeed, whether on their own or with our help, everyone wins.
Here's what happens the moment you click that button:
- You'll get immediate access to download the digital copy.
- Your physical copy will be rushed to your door
- You'll receive access to our exclusive video training series "Implementing the Matrix"
Don't let another groundbreaking innovation die in a hospital lobby. Don't watch another quarter go by while your competition takes your market share.
Get your copy now and start your revolution today.
To better healthcare,
Zane Myers
P.S. Remember, this offer is strictly limited to the first 100 medtech executives. Once they're gone, they're gone. Don't miss out on the system that's transforming how medical devices reach the market.
P.P.S. Still skeptical? Consider this: Every day you wait is another day your competition could be implementing these strategies. Can you afford to let them get that advantage?
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The Old Way Is Killing Your Sales
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